Strategy & Profit
Stop Running a Business: Build a Profitable Brand
Of the many upcoming entrepreneurs I have coached in branding, only 1% knew WHY they were running a business. A whopping 99% just looked for a fancy name and created a beautiful…
Strategy & Profit
Rule the Business World Like the King of the Jungle
Let’s get into the jungle today, shall we? Which is the SMARTEST animal in the jungle? Which is the FASTEST animal in the jungle? Which is the STRONGEST animal in the jungle?…
Strategy & Profit
Stop Chasing Buyers, Build a Brand That Attracts
I have encountered so many businesses (I will not call them brands) looking so desperate in the market. They try to show themselves as the best, most effective and/or most…
Strategy & Profit
Resilience in Entrepreneurship: Focus on Your Why
I have felt like quitting a million and one times. I have hated entrepreneurship at times when business was low. Nobody prepared me for moments when I wasn’t sealing big deals.…
Strategy & Profit
Transform Customers Into Loyal Clients
Most people start businesses because they have the skills. They think that clients will automatically be drawn to them simply because they have perfected their skills. That’s not…
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Strategy & Profit
Is Bien of Sauti Sol Branding Himself?
Many don’t know the members of the Sauti Sol by their names but most know of the guy with a clean shave and starts or ends most of Sauti Sol’s songs. His name is Bien-Aime Baraza…